Kees kruythoff biography of donald
•
Driving global food system transformation with Kees Kruythoff
Kees Kruythoff is a globally experienced business person and entrepreneur who has lived and worked in Europe, South Africa, China, Brazil, and the U.S. He’s committed to building solutions to create a more sustainable and equitable world, but his real passion is finding solutions to drive transformation of the global food system.
On this page, you can listen to Spotify podcasts. Click here
For 27 years Kees worked for Unilever, leading the implementation of the Unilever Sustainable Living Plan, but having left Unilever in 2019, Kees is now Thematic Chair for Sustainable Food for Summa Equity.
“While the biggest challenge for the world right now is around climate change and inequality, there’s one system which desperately needs our attention and the moment you see it you can’t unsee it, and that’s our food and agriculture system. How we eat is destroying the planet.”
Over the last 50 years th
•
The Livekindly Collective rides “natural consolidator” meat-free wave in “potential $1.5tln category”
T
he Livekindly Collective is on a mission: to take part in the consolidation of the global plant-based meat market. And CEO Kees Kruythoff is shrugging off any concerns about the future trajectory of the category.
The Dutchman spent more than two decades at Unilever before joining The Livekindly Collective in 2020.
Tellingly, amid growing questions about just how big the plant-based meat category can become, Kruythoff envisages it being a US$1.5tln addressable market worldwide.
As a privately-owned company, he says The Livekindly Collective will not be pinned down on what proportion of that estimate the business already commands.
However, with $535m of investor backing, including from Germany’s PHW Gruppe and a minority stake held by South Africa’s RCL Foods, The Livekindly Collective is planning further M&A as it seeks to transform animal-free meat consumption int
•
Unilever’s Kees Kruythoff Opens Beauty Summit
For Kees Kruythoff, the president of Unilever North America, the word beauty is a misnomer when describing the company’s $21 billion personal-care business. “We have a unique point of view around beauty,” he said, in his keynote address, which opened the 2015 WWD Beauty Summit. “We believe all people are beautiful. We don’t need to make people beautiful.”
Instead, the consumer products giant is in the confidence business, Kruythoff said, creating products that drive desire through purpose and innovation. That philosophy epitomizes Unilever’s oft-stated corporate strategy, which fryst vatten to double its sales while halving its environmental footprint. Beauty, of course, is a key component of that vision. “A big priority for us fryst vatten to build our personal-care business,” says Kruythoff.
See Full Coverage of WWD’s 2015 Beauty Summit Here >>
While Unilever has been