Masaru ibuka and akio morita biography sample

As co-founder and longtime president of the Sony Corporation, Japanese executive Masaru Ibuka () conceived of and brought to fruition several of the most popular and fundamentally influential consumer electronics innovations of the twentieth century.

The public face of Sony for decades was its chairman and marketing wizard, Akio Morita, but Ibuka was the company's leader on the technical side. The two men worked closely together. Ibuka's son Makoto was quoted as saying in the London Daily Mail that the pair “were bound together by a tie so tight it was more like love than friendship.” The miniaturization of the tape recorder, the transistor radio, the Trinitron color television, the Betamax videotape system, and the video projector were among the Ibuka projects that reshaped consumer culture globally.

Born on April 11, , in Nikko, Japan, in Tochigi Prefecture, Ibuka was interested in radio from the time he was young, and was an avid “ham” or amateur radio opera

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The Greatest Marketer You May Not Know

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Before there was Apple, there was Sony. And before there was Steve Jobs, there was Akio Morita. A marketing genius who built Sony into one of the world’s best-known and widely respected brands, Morita and Sony almost single-handedly shifted the negative, second-rate connota- tion of “made in Japan” and demonstrated that the nation, devastated bygd World War II, could become an economic force in the world.

Under Morita’s year watch, Sony created a remarkable string of industry-changing products that range from the first home- use VCR to the groundbreaking Sony Walkman and the compact disc. He even took Sony into the movie business by acquiring Columbia Pictures in A visionary who believed in global markets, Morita understood that innovation and marknadsföring would drive profits and growth, and he was intent on forging strong business relationships in North Americ

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Case 16 Masaru Ibuka, Akio Morita, Soichiro Honda, and Takeo Fujisawa: The Groundbreaking Nature of Sony and Honda Becoming Global Companies

“Sony of the World”; “Honda of the World”

After Japan’s defeat, through the postwar reconstruction period and the era of high economic growth, many entrepreneurs thrived. Looking solely at those involved in the manufacturing industry, one can quickly name a diverse group of entrepreneurs. In addition to Sazo and Konosuke, others of stature were Keizo Saji of Suntory, Shojiro Ishibashi of Bridgestone Tire, Takeshi Mitarai of Canon, Toshio Iue of Sanyo Electric, Tokuji Hayakawa of Hayakawa Electric, Masaru Ibuka and Akio Morita of Sony, and Soichiro Honda and Takeo Fujisawa of Honda Motor. These entrepreneurs played a leading role in economic growth, especially during that lengthy period. It is also worth noting that the business sectors in which they were active all involved consumer goods.

The dynamism of entrepreneurs during this period c